Pirkko started her career 15 years ago when she started as a journalist at Institutional Investor newsletter service, with a focus on institutional asset management. After more than two years, she was recruited by Financial News to increase their international news coverage on asset management. She was also part of the team that started eFinancialNews.com, a daily Web-based newspaper now owned by Dow Jones.In July 2004 started Pirkko as product specialist at Fidelity Investments, a U.S. asset manager, where she worked closely with fund managers responsible for pan-European, global and emerging market focused equity funds.
Since 2006, Pirkko worked as freelance journalist specializing in institutional investors and focusing on both traditional portfolios and hedge funds. Besides journalism, Pirkko also works with communications and events in pension- and asset management industry. Pirkko studied international journalism at City University in London and is a graduate of the University of Uppsala. Since April 2012 Pirkko writes on Nordic and international hedgefunds for HedgeNordic. Pirkko has dual citizenship in Sweden and Finland and is based in London.
London, United Kingdom
+44 7894 350136